The platform is rolling out a new feature that enables them to cut down on the amount of AI-created content appearing in their streams. This move comes as the company announced that it currently hosts in excess of 1 thousand million AI videos.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a widespread rollout. This shift comes amid a rise in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding channels on a popular video site only show content made by AI. A significant portion of this content is deemed mass-produced AI material, a term for inferior, factory-style content that is often illogical or surreal.
Our research shows that many people enjoy content created using AI tools, ranging from digital art to informative clips, and we aim to provide users the option to see more or less of that, depending on their own choices,” said a spokesperson.
Volume and Proportions
The service announced that there are now over a billion videos on its service identified as made with AI. Overall, over 100 million media items are uploaded to the app daily, making AI content a limited part of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the volume of artificial media they view by accessing the topic control option in the platform and selecting AI-made media. Additional categories that are already be controlled under the filter encompass news, clothing, cosmetics, and choreography.
Platform Guidelines
The platform’s rules mandate content makers to tag convincing AI-made content, and it bans harmful fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the app will now add an AI-generated tag to content produced via its built-in AI features, or flagged by an industry-wide initiative for identifying artificial media. This measure is designed to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The company is furthermore launching a $2m AI literacy fund for specialists and groups to produce informative material about responsible artificial intelligence. This initiative will support charitable organizations focused on teaching coding and technology.
Moderation Strategy
The platform has justified its safety measures, amid discussion over proposals to make redundant numerous safety staff in the United Kingdom. TikTok is planning to cut 439 jobs in its trust and safety division in the UK capital, with trade unions and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official stated that people-led review would still have a role, but artificial intelligence can shield workers by removing the most harmful content ahead of it has to be seen by staff. The company reported a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
